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Chanel - A Symbol of Elegance and Class

By: Shauna Moline

If you don't know what Chanel perfume is, then you must have lived in a cave your whole life. Chanel is THE perfume, the one and only. It has been dabbed on women's wrists for close to a hundred years now, and it continues to be the status symbol for the rich and famous.

And, as every good thing must be copied, unfortunately there are also many imitations that are doing the rounds, especially in the third world countries where trademarks are not as rigidly protected as in the West.

I'm sure some of you are wondering, "What's all the fuss about?" Well it all goes back to the founder of Chanel, Coco Chanel. She had a vision of a world where women's perfumes were uplifting and uninhibited and she didn't stop until she reached that vision. She probably didn't realize how big her perfumes were going to get, but her plan was always to make a "high-society" perfume, and she succeeded.

Thus, today all the famous personalities in the world including of course the Hollywood beauties are all sporting Chanel perfume, all of which contributes to the popularity and glamor associated with such a brand of which Chanel Number 5 is a good example.

But without even knowing it, these rich and famous people have given back to Chanel. By wearing Chanel, they are providing a source of free advertising that has spiked the sales of Chanel even higher. Women will eagerly buy it after learning Nicole Kidman wears it, or Paris Hilton, or any famous woman really.

Of course it helps to have a hundred years to tweak your marketing plan, and that's an area Chanel is not weak in. They have kept an edge on the marketing campaign, such as hiring Nicole Kidman to be the face of Chanel and producing an advertising film starring the actress. They are on top of their game and their profit margin reflects their great successes.

One of the most popular perfumes, Chanel No. 5, was created by a man named Ernest Beaux. He blended ylang-ylang and jasmine with neroli and rose to make one of his most beautiful masterpieces. No one outside the company actually knows the exact blending, but I think we can all agree it's perfect. There is even a rumor that a bottle of Chanel No. 5 sells somewhere in the world every thirty seconds. Whether or not that is true, what is true is this: Chanel is doing very well for its owners.

A 1.7 oz bottle of Chanel No. 5 will run you about $80 if you buy from a department store, but search around and you'll get a 2.5 oz for the same price. Chanel is the way to let the world know you have arrived, so if you want to move up the ranks in to high-society, grab a bottle of Chanel No. 5.

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