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Layers of Complexity in Life and Persuasion: I Am An Onion

By: Kenrick Cleveland..

I love metaphors. And one metaphor that has been especially potent for me lately has been that of an onion. A core component of The Cleveland Method deals with an understanding of our own core drives and unconscious motivations. It's by focusing inward that we can genuinely understand others.

In recent months I've noticed a tremendous amount of growth in many of my students who have been applying persuasion techniques not just to business and sales, but to every facet of their lives.

I was speaking with one of my students, an adviser who is becoming more and more successful in business and he was telling me how happy he was that these skills not only affected him and his career, but they mean so much in other ways. He stopped smoking and some other very positive family things have taken place as a result of these techniques.

As an example of this peeling of layers, one both figurative and literal, I have seen this growth in my own life having shed 140 pounds. Peeling the layers, getting to the core of what is important, improving, fine tuning. . .these persuasion skills apply for us to enhance and grow.

It's like they say, you peel away the layers of the onion and you just keep peeling. In my case, I peeled away layers of unnecessary fat and found something else that needs to be remedied, a hernia. I'm able to do help myself even further.

Metaphors motivate us to understand the power of our unconscious drives and the ultimate motivating factors in life. While m focus in my programs has become more laser focused on how to persuade our affluent clientle and prospects, I see that the bigger picture is fantastically important. We are our own first project in persuasion. When we learn to influence and persuade ourselves, that is the first brick in the foundation.

I guaranty you that there's never been a great persuader on the face of the planet who doesn't have a degree of mastery over his own life. Before I shed the pounds, I had an incongruity in my thinking, the practice, and the actual doing. Eventually, something clicked. I understood on another level that as an onion, the first step is to peel away the skin, and to keep peeling through visualization, through tapping, through intention, through coaching, through determination, through the universe system-it all came together as if I were a magician and finally figured out the alchemical recipe for my own self mastery.

This is all a process. I will be the first to say that this cannot be mastered. It would be arrogant to say that I have mastered persuasion or self-persuasion. It can't be done. The minute I feel I've attained the highest I can, what point is there in continuing? Continuing to grow and evolve is what keeps us vibrant. My hope is that while I continue to focus primarily on persuading the affluent, that the bigger picture of evolution, growth and persuasion is really what my students come away with.

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Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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