September 2006


Just a quickie to claim my Technorati Blog.

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Taff

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The Death Of Adsense Report by Scott Boulch, Here, has caused some controversy with the Adsense guru’s fiercly defending their end of the pitch.

Joel Comm posted on his forum,

“AdSense IS dead…

… if you focus on building garbage sites
… if you put no effort into creating your own original content
… if you expect to get rich quick

But, the reality of the situation is that AdSense is FAR from dead!”

Jonathon Ledger of the Adsense Gold Tracking software blogged,

“The author of the report says that he created 3,000 web sites, slapped AdSense on them and expected to make a huge amount of money.

- He didn’t say anything about doing any search engine optimization of those sites.
- The speed in which the sites were created makes me think he was putting up spam sites.
- He attributed his lack of revenue to people being able to bid on AdSense clicks separately from Google search clicks.”

We shall just have to wait and see. Scotts report is obviously building up to the launch of a product and it will be interesting to see if it’s another rehashed blah blah blah or we are getting something of value. Let’s hope he is not just buildiing up a list to sell off when the time is right.

Certainly Scotts somments on the demise of high paying keywords is in error, at the present time anyway, as I am definitely being paid on mine.

Taff

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Huge thanks to Marlon for introducing MySpace to me.

It can be a pretty lonely existance the Internet Marketing game and most people come across as faceless entities. No disrespect meant but it’s just the nature of the beast.

I only signed up yesterday and already I have three respected marketers sign up as friends - Thanks Sasi and Josh and of course Marlon.

It’s a great place to relax for an hour or so. Meet new friends, have some FUN! Remember That?

Give it a try.

MySpace Is Here

Taff.

PS If you are interested I have an e-book, (free), on how to use MySpace to your financial advantage. Contact me.

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It is worth bearing in mind that not all article directories have the same rules for your article submission. Using the following article writing tips will give you the very best chance of having your articles accepted by the editors at first reading without you having to do re-writes or, at worst, having your article rejected because of some minor technicality.

Just the other day I received an email from a directory owner, (only 1 spelling mistake and no paragraphs but hey!, they make the rules), with a warning to it’s authors that any spelling mistakes, bad punctuation, grammar and so on would result in the article being rejected out of hand.

From an authors point of view this is a little drastic as, whilst we don’t expect the article editors to spend an excessive amount of time proofing the article, we would like the opportunity to adjust minor errors.

Not everybody has friends and family who can help proof their articles prior to submission and no matter how much care you take to grammar and spell check, the odd mistake is bound to happen. The more prominent article directories and submitters, like Ezine Articles, Article Marketer and Go Articles to name just 3, always give you a chance to correct any errors.

Remember that different sites have different formatting and submission rules and ezines / newsletters may require each line formatted to a certain CPL(Characters Per Line).

Here we go.

Tip 1:

Use Title Case For Your Article Titles - The first letter of each word is capitalized. Do not use a period at the end of a sentence but you may use a ? and an !

Here is a little known tip about article titles. I once made the mistake of using a bland headline. Well, it was basically my initial heading for the article when I first starting writing it without any of the “punch” to draw in the readers and I forgot to amend it.

The article was rejected and it was only because an article editor took the trouble to tell me about it that I became aware of this issue. So, put some punch in your titles!

Tip 2:

If you have a choice of, say, 3 categories and your article will fit only one then just use that category. You do not have to use all 3 just because the options are there. An article can be rejected if you have selected a “close” but not relevant category.

Tip 3:

Check the number of links you are allowed in your resource box. If in doubt then just use 1. If possible you must use anchor text links to help you with off-page search engine optimization. The use of anchor text links is very important. Keep the information in your resource box factual and hype-free.

Tip 4:

Do not use links or HTML in the body of your article. Some sites will allow the use of certain tags but if you are mass submitting your article you probably won’t even see the allowable tags anyway.

Tip 5:

Avoid using repetitive decorative symbols to form dividers in the article body such as the double underline, hash or dollar signs.

Tip 6:

Do not write an advertisement for your affiliate product and definitely no affiliate links, even in your resource box.

Tip 7:

Some article directories will not accept a series of articles in parts so don’t put Part 1 or Part 2 in the title. Also refrain from placing wording similar to “the next article in the series will be about ” at the end of your article.

Taff

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Internet marketing is basically very, very simple.

Let’s look at it logically. We have a gazillion and one prospects, some “killer” products and all we need is something like 0.00000000001%, (or whatever - I’m no statistician), of these gazillion and one prospects to become clients before we head for the gentle waves swirling around our toes in some tropical paradise - right?

It seems to be that the thing to do nowadays is to set up a blog or 3, write articles and wait for the cash.

I am willing to bet there are so many well meaning folk who actually believe they are working hard and just can’t understand why they are not earning a buck. These same folk have a heap, and I mean a real ton, (or is that tonne nowadays?), of relevant and quite involved technical knowledge about marketing online that they have taught themselves.

They have set up websites, blogs, link directories, more websites with stunning graphics, adsense sites, more adsense sites, scripts that build links, scripts that build sites, scripts that update sites, scripts that write articles, scripts that change articles, scripts to submit articles, scripts that, well, do everything I guess. And still not one dime, penny, yen, baht or renminbi is travelling in the right direction.

So why is this? People tend to blame everybody and everything for their failures but the root problem is with themselves. A total denial that perhaps they are wrong. If the whole point is to make money and it’s not happening then their strategy has to be wrong. Time for a re-think perhaps?

People will generally shirk away from the more difficult things in life. This is human nature but expanding your comfort zones is essential in a new career.

Building quality targeted traffic to your website is all important. In fact targeted traffic is what it’s all about but hardly anybody REALLY focuses on this vital aspect. The number of “How Can I Get Traffic To My Website?” questions you see on the forums are incredible. People spend thousands upon thousands of bucks on software and ebooks and still they don’t get any traffic.

They are more focused on what Google PR their website has been assigned. People are utterly obsessed with Google. If you had a PR of zero and were making 20 sales a month at $50 who cares what PR you have. Obviously there is huge room for improvement but an extra grand a month isn’t too bad really!

People will not spend the money on essential software like trackers for some reason. This is a vital tool in our Webmasters toolbox. They have no real idea how many visitors they are getting apart from the free hit counter placed on one or two of their pages.

Wise Up Please. If we don’t know where the traffic is coming from, what search terms and entry / exit pages are being used then we do not have control of our business.

Try The Following And Trust Me This Works: (I’ve done this myself on more than 1 occasion testing different sites)

Write 5 articles on keyphrases that are searched for and place them on your website at the top level - don’t bury the pages and keep them natural, no keyword stuffing. Use your keyphrases in the title and, well basic SEO stuff OK? Don’t submit them to article directories just yet as this is a test. Wait about 3 - 5 days and check the results on your tracker.

You may not have a lot of visitors but you will almost certainly have been indexed by minor search engines who are sending you traffic. What this demonstrates is that your pages are starting to be indexed on the Net and you are actually receiving traffic.

Now, take this a step further and set up a blog, apply simple off-page SEO, post to your blog regularly then submit your blog to the blog and RSS directories. Build external links through forum posts, article submissions and so on.

Now We Come To The Crunch. Why is it that people are failing if it’s that simple?

The above is a fairly simplistic and generalized overview of the methods involved. A more definite structure is obviously needed for an Internet business but how many people will actually complete even the basic, simple tasks outlined above?

Now consider how many people will progress this and do the above tasks consistently every day of the week? There are a number of 30, 60 or 90 day guides available for setting up an Internet business but the work is intense and continuous in the beginning.

People are just playing at being in business on the Internet. Deep down most folk expect to buy something, press a button and everything is done for them. An Internet business is not an easy option to the day job but in reality requires long hours of mentally hard and continuous work following proven strategies.

Taff

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Adsense? It’s all the rage so why is hardly anybody making any money from Adsense? There are more folk making $1 than $7,500 so what’s all the hype about?

Learning how to earn an income using Adsense is actually very simple. You can fork out your $50 or $100 and that’s the learning curve done with. It’s only a matter of placing the Adsense code in a certain position on your web pages. Even the experts have differing views on this so remember to buy a good Adsense tracker that will let you know exactly what’s happening on your pages.

Like everything else, it’s just adopting a consistent and methodical approach to your Adsense marketing.

The Huge problem that hardly anybody tells you about before you buy the Adsense product is that you really must have traffic to your site to make it work. Many people think that by being accepted for a Google Adsense account means that Google is going to send traffic your way. It doesn’t work like that. You are responsible for getting your own traffic.

So, like just about everybody else, you are now stuck with a $50 Adsense product, highly optimized web pages and, well, I guess a $50 Adsense product and highly optimized we pages!

It’s the old cart before the horse system and I fell foul of it myself so I can sympathize with you. Get traffic to your website first. Don’t get hung up on Adsense and don’t go spending money on ANY Adsense product until you have website visitors. I’m not talking a “flood” as the gurus like to call it but a nice gently trickle to start off with will do just fine.

As a side note you don’t actually have to buy any Adsense product. All the information is given on the Adsense help pages, the Adsense blog is great and the guys at Adsense support are really efficient and helpful. Buying an Adsense product does however make you feel more “comfortable” because you are doing what someone else is doing and if it works for them then it must work for you - right?

Work on getting traffic and building your list.

One of the best ways you can do this is to write and submit articles. It is probably the cheapest and most effective method to build your traffic, build your list and build your rankings in the Search Engines.

It won’t happen overnight but if done correctly it won’t take that long. Don’t get hung up on Google. It could take months to be indexed but article syndication builds those all important anchor text links back to your website which Google loves so you are preparing the ground.

Other Search Engines will probably pick you up very quickly and it is surprising where your link will be found. The smaller niche search engines will definitely index you and send a small amount of traffic and also provide a one way anchor text link.

If you don’t think you can write articles then think again and give it some serious consideration. Think of the fun you can have and the knowledge you can gain from researching new topics. The web will always be hungry for quality content.

The latest craze of producing 1000’s of sub-standard articles in seconds using software will be over before long as the search engines really don’t want this rubbish in their database.

Build your website with quality content, submit quality articles and watch your income soar - and it doesn’t have to be with Adsense!

Taff

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