Most affiliate marketers think that PPC or Pay Per Click campaigns are better at driving traffic, as compared to article marketing. Theyre wrong. The fact is, article marketing carries with it far less risk and much more impact than PPC campaigns.

How does PPC work?

For those of you new to PPC, heres an overview on how it works. Basically, PPC uses advertisements to get a readers attention. Once the reader clicks on the ad, the affiliate marketer earns a commission. …

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