Starbucks products always have been associated with a prestigious name. With Starbucks high quality of products, delicious tastes, friendly atmosphere, consumers want to pay a high price for its products. Starbucks widens its product line with the new Frappuccino tastes and thus, it meets here its contestants like Jamba Juice. Therefore, to occupy a position in the consumers heads as a high quality brand, Starbucks should widen its position via nutritional products.

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